One of the UK’s leading sources of education-related news and briefings, used by over 35,000 people every month, Schools Improvement is a great example of how content marketing can be used to engage an audience and build a committed web following.
Initially set up as an experiment to test our ideas for connecting with specialist professional communities via online marketing methods, SchoolsImprovement.net has grown to become one of the UK’s leading sources of education-related news and briefings, used by education professionals across the UK.
The site is visited by over 35,000 people each month, and its related Twitter account @SchoolsImprove currently has over 50,000 followers.
As well as having established a reputation a trusted professional resource, the site is an exemplar in the use of content marketing strategies…
– Regular (daily) addition of fresh, relevant content
– Connecting with and engaging audiences via e-mail and social media