You probably have a website already and, if not, there are plenty of companies who will offer to build you a website. However we believe that building a website in isolation is a waste of time, effort and money. Unless the website forms part of a co-ordinated online marketing campaign designed to drive traffic to the site, collect contact information from prospective clients, engage them in an ongoing dialogue, and present them with regular opportunities to trade with you, it will have little or no impact on your success.
Running an effective and efficient marketing campaign requires you both to reach your target customers and to capture their attention. This means building engagement through interesting and relevant content on your website, harnessing the power of social media to build reach, and connecting directly with interested parties on a regular basis via e-mail marketing.
In stark contrast to traditional ‘paid-for’ marketing, there are virtually no costs associated with running any of these, apart from the time required to first create and then manage them. It is, however, crucial they are constantly refreshed and replenished; the whole process would fall apart if, for example, your Twitter account was left dormant for weeks on end, or no new relevant content was added to your website. The key is ‘little and often’ to keep your site relevant to visitors.
If you don’t have the time or resources to do this in-house, we can work as your online marketing department, building your base of social media followers, creating an e-mail marketing database and html e-mail templates so that you can send out clearly branded, professional-looking mailings to prospective clients, and managing your content strategy – a co-ordinated, timetabled plan for which information and messages will be presented and promoted when.
We also look for opportunities to raise your website’s presence on Google through a range of advanced, but wholly ethical SEO techniques.